The Danish Marketing Practices Act outlines the framework of the way you are allowed to market your product or service.The main principle is lined out under section 1: The Act applies toprivate enterprise and comparable public enterprise. Such enterprisesmay not carry out activities contradicting fair marketing practice."
Asit appears from this very first section you are entering a grey zone –because what exactly is fair marketing practice? Therefore, you mustexamine the current situation before instigating your marketing.
Below are some extracts from the act:
You are not allowed to
- Give wrongful information about your competitors
- Use false, misleading or inadequate specifications on your product
- Use guarantee as a selling point if it does not go beyond statutory legislation
- Use others´ distinction: logo, slogan or likewise
- Discriminate
- Be importunate or inflict inconvenience on a customer
You must
- Give proper information relating to service life, hazard of risk, maintenance, etc., when selling a product or making an offer.
- If you compare yourself to your competitors you must do so in a loyal and relevant manner.
E-mails and Sales Letters
Acompany is not allowed to use e-mails for direct marketing, unless thereceiver has requested an e-mail or concented hereto. This also appliesto facsimile – whether b-2-b or addressing private consumers. (cf. sec.6a of the Danish Marketing Practices Act)
You are allowed tomail out advertising material via individually addressed letters, butit requires a quarterly checking of the Robinson List – a list ofpersons who do not want to receive this type of advertisement.
Thelist is available at a moderate fee at: CPR-kontoret, Datavej 20, 3460Birkerød, ph# 45 94 03 00 – either as a file, CD-Rom or paper.
Sale of Goods Act
Itis essential to be well-informed about the Danish Sale of Goods Act ifyou are addressing private consumers. Among other things, its latestamendment implies that the warranty period has been extended from 1 to2 years. |
