The Danish Marketing Practices Act

The Danish Marketing Practices Act outlines the framework of the way you are allowed to market your product or service.The main principle is lined out under section 1: The Act applies toprivate enterprise and comparable public enterprise. Such enterprisesmay not carry out activities contradicting fair marketing practice."

Asit appears from this very first section you are entering a grey zone –because what exactly is fair marketing practice? Therefore, you mustexamine the current situation before instigating your marketing.
Below are some extracts from the act:

You are not allowed to

• Give wrongful information about your competitors
• Use false, misleading or inadequate specifications on your product
• Use guarantee as a selling point if it does not go beyond statutory legislation
• Use others´ distinction: logo, slogan or likewise
• Discriminate
• Be importunate or inflict inconvenience on a customer

You must

• Give proper information relating to service life, hazard of risk, maintenance, etc., when selling a product or making an offer.
• If you compare yourself to your competitors you must do so in a loyal and relevant manner.

E-mails and Sales Letters
Acompany is not allowed to use e-mails for direct marketing, unless thereceiver has requested an e-mail or concented hereto. This also appliesto facsimile – whether b-2-b or addressing private consumers. (cf. sec.6a of the Danish Marketing Practices Act)

You are allowed tomail out advertising material via individually addressed letters, butit requires a quarterly checking of the Robinson List – a list ofpersons who do not want to receive this type of advertisement.
Thelist is available at a moderate fee at: CPR-kontoret, Datavej 20, 3460Birkerød, ph# 45 94 03 00 – either as a file, CD-Rom or paper.

Sale of Goods Act
Itis essential to be well-informed about the Danish Sale of Goods Act ifyou are addressing private consumers. Among other things, its latestamendment implies that the warranty period has been extended from 1 to2 years.