28.06 Brand Manager mrk. 73.153

Decubal is one of the top skin care brands in the Danish pharmacies and a leading product portfolio in the dry skin segment. After a successful re-launch in 2006 Decubal is expanding rapidly. The great challenge is to continue this positive development through relevant line extensions, development of the brand, the sales channels and the dermatological area. For more information please visit www.decubal.dk. Decubal is sold by Actavis, one of the fastest growing international pharmaceutical companies. Actavis has it’s headquarter in Iceland and modern development and production facilities in Europe, Asia and USA. To learn more about Actavis visit www.actavis.dk. Since the current brand manager has been promoted to Marketing Manager we are now in the market for a new:

BRAND MANAGER - DECUBAL
Market a brilliant and rapidly expanding brand

Strategic and Tactical Consumer Marketing
Reporting to the Marketing Manager, you will take full responsibility for marketing the Decubal product portfolio on the Danish market.

Consumer needs are at the heart of everything you do, and in close cooperation with the sales force and the pharmacy retailers, you develop the strategic marketing plan and execute successful promotional campaigns.

Dialogue based marketing is extremely important, where one of the important tasks will be ensuring the growth and further development of the Decubal Loyalty Program.

Your working style is creative, and you understand to keep a strong consumer focus in your campaigns. The campaigns have a wide repertoire of the marketing mix from ATL to PR and Internet, POS material and Category- and Space Management. You will also be responsible for developing the Key Opinion Leader relations and holding trade fairs and conferences in relation to the dermatology therapeutic area.

Strong Theoretical Outlook with some Practical Experience
You hold a relevant masters degree in Marketing (Cand. Merc). Furthermore you have a few years of experience from consumer driven marketing, for instance from a position as

Brand/Product Manager in the FMCG industry, from OTC or pharma products which are distributed through pharmacies or other retailers. Preferably, you have some practical knowledge of dialogue oriented marketing.

Unique Career Opportunity
You are offered a unique opportunity to work with a strong consumer brand with a significant growth and development potential. This role offers a great chance to boost your career in a dynamic and ambitious working environment.

The Actavis organisation is horizontal and informal, and you will have every opportunity and liberty to work independently and implement your ideas and visions for the Decubal brand.

Actavis is looking for individuals who are ambitious, pro-active and flexible enough to seize the opportunities around them.

This recruitment process

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