丹麦在线外卖食品Just-Eat推iPhone游戏

由游戏公司开发iPhone物理游戏的情况不少，但在线外卖食品服务公司也插手这一领域，就比较罕见了，丹麦Just-Eat公司的英国分部日前推出的《Belly & Brain》这款类似《愤怒鸟》的游戏正属此例。

过去几年，市面上已流传了不少以食物为题材的广告式游戏，《汉堡王》（Burger King）、《红牛》（Red Bull）、《 Chupa Chups》、《七喜》（7Up）都属于这种类型。

但Just-Eat这款游戏的独特之处在于，它是一款真正的、免费的游戏。

《Belly & Brain》由Lava Level Games公司开发，包含120个关卡，玩家必须从Brian的炮筒中将食物发射到Belly的嘴巴。这些食物炮弹类型多种多样，包括橙子弹、炸蛋、瓜弹等。

该游戏增加更多关卡的更新版本也正在筹备中，也有投放iPad和Android平台的打算。

另外，虽然这款游戏的主要功能是Just-Eat品牌推广（Belly和Brain这两个角色已登上了该公司的商业广告），但也不忘提供实用功能，玩家在游戏中可以享服在线点餐服务。（本文为游戏邦/gamerboom.com编译）

Online takeaway brand Just-Eat releases iPhone physics game

It’s no surprise game developers are looking to feed into the great explosion of iPhone trajectory physics games, but it has come to something when an online takeaway service is releasing them.

But that’s exactly what’s happened with Belly & Brain, the Angry Birds-esque game from the UK branch of Danish outfit Just-Eat.

Cooking up a storm

Of course, over the years, there have been plenty of food-based advertorial games – everyone from Burger King to Red Bull, Chupa Chups and 7Up – has experimented.

One thing Just-Eat appears to have done differently is to actually make a decent, free game.

Developed by Lava Level Games, Belly & Brain consists of over 120 levels, in which you have to fire food from Brain’s cannon into Belly’s mouth. Different food types, such as bouncing orange bombs, exploding eggs and melon bombs provide variation.

Additional levels updates are already being planned, as well as versions of the game for iPad and Android.

Of course, you can order takeaways online in-app too, although the reason for making the game is more likely to be focused on brand development, as the two characters also feature in the company’s advertising. （source:pocketgamer）