New Danish emerging markets strategy

Recently, the Minister for Trade and Investment, Pia Olsen Dyhr, and Minister for Business and Growth, Ole Sohn, launched the government’s new BRIC-strategy for emerging markets and a specific strategy for China. The strategies aim to strengthen the Danish industry and contribute to growth and employment in Denmark.
The overall goals for the next five years are:

• To increase the Danish export of goods to the emerging markets by more than 50 pct. This would lift the export from DKK 60 bn. to DKK 90 bn.
• To more than double the amount of foreign investment in Denmark from the emerging markets compared to the previous five year period, 2005-2010.  
• To maintain and expand the Danish lead in export of services to emerging markets.


The main elements in the strategy with respect to China:

• The government will give priority to areas of business, where Denmark have specialized competences or a competitive advantage in dealing with issues such as: urbanization, water- and environment solutions, energy and climate, agriculture and sustainable food, pharmaceutics, health and welfare technology, research, innovation and education, and  shipping. These areas are all expected to see a surging demand.
• Prioritise building long-term relations and intensify political, administrative, technical and commercial cooperation.
• Enter into more and update existing partnership agreements, and use these platforms to create spin-offs from Danish companies.
• Strengthen export drive efforts levelled at small and medium sized enterprises (SME).
• Focus and design the public diplomacy to make the Danish competences visible and well-known.
• Strengthen transfer of Danish innovation to China and support Danish-Chinese joint innovation to the benefit of SME and research and technology intensive companies.
• Implement cross-sectional initiative within sustainable urbanization, incl. facilitation of strategic friendship cities.
• Reduce market barriers in China through bilateral effort, as well as in EU and international forums.
• Enter into a social security agreement with China that reduces the burden laid on the Danish companies.
• Reach a political approval of a new dual taxation agreement.
• Increase effort related to investment promotion at a political level and to institutional investors.