Company background:
Bookatable.com is a multilingual international website that offers (free) real-time restaurant bookings. The site has grown surprisingly fast since the launch in early 2009, and is currently the biggest online restaurant booking site in several European markets. Due to the success and a major new investment - we are now looking to expand the team with several positions, while also boosting marketing and development. The aim is to be THE place to do restaurant bookings in Europe!
Job overview:
As a key member of the senior management team, the Marketing Managers task will be to drive traffic to Bookatable.com from a range of channels, such as online advertising, search engine marketing (SEM), PR and to a certain degree offline advertising and events. Managing a small team, the Marketing Manager will deliver and adapt comprehensive and integrated strategies to create a clear brand, position, communications and activity plan for Bookatable.com. The Marketing Manager will also provide customer feedback and insight so that we can use this to inform how we develop our products and services.
The Marketing Manager will have ownership of all of the following areas; global marketing spend, online ad buys, online partnerships, SEM, branding, customer insight, CRM, PR, events and sponsorship. He/she will oversee all activities related to conceptualising and implementing marketing strategy, in print, electronic, and other media. Given the nature of the site the majority of the marketing spend will happen online and be highly data driven with the purpose of maximizing return of investment.
This is a fantastic opportunity for someone to build a new house hold brand for online restaurant bookings across several markets. Success will be measured by traffic and brand awareness (reach) and bookings (revenue).
Much of the marketing activity will be carried out by a central team, although the Marketing Manager will also need to work closely with Regional Managers and Partners to execute some of the plans.
It is envisaged that as the company grows, over time the Marketing Manager might develop to become the Marketing Director or Chief Marketing Officer.
Due to the wide reach of the site the organisation of Bookatable.com is not tied to a single office location. The Marketing Manager is expected to work from either the London, UK office or the Copenhagen, Denmark office. A certain amount of travel is a necessity.
Key objectives:
- Build a marketing strategy and marketing team for Bookatable.com, in cooperation with Managing Director.
- Execute the marketing strategy to deliver increased traffic and brand awareness for Bookatable.com, and as a result grow the number of bookings done via the site.
Responsibilities
- Control marketing investment and report on marketing effectiveness
- Ensure that the marketing plan is executed with precision
- Build and oversee marketing plans for all markets of Bookatable.com (currently 10) either centrally or with local partners/employees.
- Make sure all communications through all channels use the right proposition, messaging and branding
- Conduct customer insight reports (qualitative and quantitative) to establish the audience and needs.
- Segment the existing and future customer base and build a proposition that resonates with each segment (with the Product Manager)
- Monitor market trends and inform the executive team to inform the planning and decision making process
- Inform the product strategy team with relevant customer insight to build our product features and pricing in line with customer needs and expectations
Initial priorities – hitting the ground running
1. Take over and expand all current marketing efforts such as SEM, Online marketing and PR – either on her/his own or with help from employees or partners.
2. Build a marketing strategy in cooperation the Managing Director.
3. Build an international marketing platform for executing the marketing strategy either via hiring employees or working with local partners.
Required skills and experience
The ideal candidate will
- have had a successful online marketing career – having build at least one popular brand online
- have worked with marketing on an international level, overseeing campaigns in several countries
- enjoy being more “hands-on” than being highly strategic
- be ready to work in a fast-paced and highly ambitious company
- have experience in online marketing (paid search, blogs, online PR, social media)
- have a good knowledge of advertising price levels
- be able to negotiate favourable partnership- and advertising deals
- demonstrate a flair for getting things done in an entrepreneurial fashion
- display the experience and confidence to run a marketing team (initially small, but hopefully growing over time)
- have a good balance between analytical and creative talent
- be able to build rapport and manage projects in cross-functional teams
- have a passion for innovation and a curiosity for technology, ideally with experience in an internet start-up environment
Required skills / education
- Fluent written/spoken English
- Ideally also: fluent written/spoken in some of these languages German/French/Spanish/Dutch/Swedish/Danish/Norwegian/Finish
- Fully computer literate
- Degree in Marketing or related
Profile
Persuasive and influential
Strong self confidence, has positive outlook and takes responsibility. Gets commitment and decisions from others to ensure own agenda is adopted and carried out. Strong desire for success, doing what it takes to achieve goals.
Personal Effectiveness
Takes responsibility to ensure successful results meet or exceed expectations. Always strives to work in the best way possible and will continually optimise this performance. Demonstrates a strong work ethic and committed to seeing tasks through to completion
Creative and editorial sharpness
Has a creative and open mind, yet with a good sense of what is working and what is not. Can engage in brainstorming sessions and out of the box concept development, while still being able to pick out and execute a winning cost-effective concept.
Relationship building
Builds effective relationships through positive communication that motivates and influences others. Is an honest, trustworthy and valued team member. Actively involved in achieving team objectives.
Contact / reference:
Mikkel Weider
Important dates:
Release date:
28-09-2009
Application deadline:
30-10-2009
Start date of employment:
Recruitment as soon as possible
Company Offers:
Type of employment:
Regular position
Weekly working hours:
Full time (37 hours)
Contact:
Managing Director Mikkel Weider
+45 36 95 98 72 (Direct work number)
+45 36 95 98 72 (Direct work number)
E-mail: mikkel.weider@bookatable.com
Employer:
Bookatable.com
Vestergade 10A
DK 1456 København
Denmark
Website: www.bookatable.com
How to apply:
Written or via e-mail: mikkel.weider@bookatable.com
Job ID:
2448849 |
