LG Mobile is currently enjoying great interest for our mobile phones and is now looking to strengthen the Danish team
Shopper Marketing SpecialistTitle: Shopper Marketing Specialist
Location: Copenhagen in Denmark
Established in 1958, LG Electronics is a global leader and technology innovator within Consumer Electronics, Home Appliances and Mobile Communications, employing more than 84,000 people in over 120 countries. With 2008s global sales of USD 44,7 billion*, LG consists of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG Electronics has been present in the Nordic Countries since 1999 and today LG has 220 employees working in the Nordic countries. The Nordic head office is based in Akalla, Stockholm with 160 employees. For further information, you are welcome to visit www.lge.com.
LG Electronics vision is to rank among the global top 3 companies within Home Electronics and Telecommunication by 2010. As such, we embrace the philosophy of "Great Company, Great People,"( whereby only great people can create a great company.)
To build the LG brand at a “Shopper” level by fully utilizing the cooperation with our customer and their marketing plans. Secure strong consumer communication in customer media. Customers in this case defined primarily as operators but also as resellers.
BRAND & BUSINESS MANAGEMENT
- Supporting Sales management in channel marketing strategy and line-up of new products
- Creation of channel/customer marketing plans based on the annual budget for MC
- Follow-up and evaluation with reports/deviation reports/analyses.
PROMOTION
- In cooperation with our customers develop in store promotion and other BTL marketing strategies
- In close cooperation with each local sales manager; to understand the drives in store, and thereby plan and create right mix of activities in the marketing plan, secure executions and evaluations of activities
- Drive develop excellent customer / channel marketing program
PRODUCT
- Supporting Consumer Marketing Manager and sales management in communicating LG PRM based on consumer benefits
CONSUMER INSIGHT
- Understand the target segments and together with sales propose plans targeting these. Extracts new insight from data and translates into strategies and plans
- Anticipate competitive behavior and predict future scenarios
INTERNAL COMMUNICATION
- Update of customer targeted marketing material
- Coordinating with Sales team (key point of contact)
- Responsible for all LG material in customer media
ANALYSIS
- Market Analysis (Data collection and Analysis), product-, competitor-, and price analysis
KEY PERFORMANCE INDICATORs
- Sales / launch related
- Presence/influence on customer communication
- Consumer Brand awareness
EDUCATION
Academic degree in business, preferably major in marketing, or equivalent
Competencies
EXPERIENCE
- Minimum three years experience from consumer marketing role
- Likely background for example:
- agency with retail focus
- trade marketing position in Electronic Company (consumer goods) company
- marketing function with operator
- In-store specialist from DVH sector.
- Experience from in store communication and development of point of sales strategies and promotions
- Knowledge about brand management
- Experience from sales to end customer/consumer
- Experience from channel management/cooperation is an advantage
- Ability to extract new insights from data and translate it into reports and presentations
LEADERSHIP COMPETENCIES
- High presentation skills/comfortable to present to a large group of people
- Result/solution oriented
- Self-starter able to drive projects independently and learn quickly
- Sales skills and clear customer focus
- Good communication skills in English and Danish
Personal characteristics
- Process ownership/responsible
- Committed and energetic
- Strong and persuasive
- Flexible
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