B2C Seminar: Marketing and branding on the Chinese consumer market

Danish-Chinese Business Forum is organising an open seminar in cooperation with CBS on 7 April 2011, titled Marketing and Branding on the Chinese Consumer Market.



The first presentation will be delivered by Mr. Franklin Yao, CEO of the Shanghai-based consulting and advisory company SmithStreetSolutions. Mr. Yao will focus on the development of the Chinese consumer market and share his knowledge on how Danish/European companies should analyse and approach it.



Furthermore, Mr. Fang Shiwei, Vice President and Chief Marketing Officer of Li-Ning Group will share his experience from the Chinese consumer market regarding developing the local Chinese brand Li-Ning sportswear into a strong competitor to Nike and Adidas (please see attached profiles of the speakers).



The Chinese government is focusing on boosting domestic private consumption from 36 percent today to 42-45 percent by 2015 as a share of GDP. At the same time is the Chinese middleclass growing rapidly (defined as households with an annual income between RMB 60,000 and RMB 500,000), and is forecasted to reach 700 million people by 2020 accounting for 48 percent of the population. In 2009, China overtook the US to become the world's second largest consumer for luxury goods.



How can foreign companies access this growing consumer market? And what should foreign brands be aware of in relation to market segmentation, marketing and branding when entering the

Chinese consumer market? These and other questions will be addressed at this seminar by the Chinese experts.



Agenda:



·      Selling to the Chinese Consumer

By Mr. Franklin Yao, Chief Executive Officer, SmithStreetSolutions, Shanghai



·      Marketing and Branding on the Chinese Consumer Market – the Case of Li-Ning sportswear

By Fang Shiwei, Chief Marketing Officer, Li Ning sportswear



·      Q&A



·      Refreshments and networking





Date:
7 April 2011

Time:
15:00 – 18:00


  

Venue:
Copenhagen Business School


The Wedge (Kilen), room Ks43


Kilevej 14 A/B


2000 Frederiksberg




Registration fee:          DKK 300,-

                                    DKK 150,- (for members of Danish-Chinese Business Forum and CBS students)

                                   

To register, please send an e-mail to tl.int@cbs.dk with copy to nbm@dcbf.dk before 1 April and insert the registration fee on CBS’s account no. 9541 10425859 in Danske Bank with a note of your name and organisation.