The Job
The Private Marketing Department consists of 28 employees working with and supporting the Banks Business units across core marketing functions; tracking, acquisition and development of Clients. The Online Marketing team sits within this Department and shares responsibility for the acquisition and tracking of client leads; we invest heavily in Analytics, PPC, Banners, SEO and Social Media channels. At present the department consists of 5 employees but we are expanding to support the continued growth of the Bank.
As part of this expansion we are looking for an Online Account Marketer to join the team. This is a unique opportunity to work within one of Denmark’s most advanced online marketing teams who are recognized within the industry as being at the cutting edge of Analytics, Data Management and Optimization as well as to gain exposure to multi-channels international marketing campaigns.
You will be working across a range of campaigns primarily responsibility for:- All aspects of developing and optimizing Multi-product international PPC campaigns, from campaign management through to keyword, ad-copy and landing page optimisation.
- Reporting directly into a Marketing manager.
- Working across multiple-Search Engines, Facebook and other CPC campaigns.
- Optimising both directly and with external agencies on a day to day basis.
- Delivering reporting and analysis to management teams.
- Performance benchmarking against business KPI’s.
- Innovation and strategic insight to help develop new and existing opportunities in the market.
- Working knowledge of marketing within social media channel channels and developing these in a business context would be a bonus.
The ideal candidate will have the potential to develop into a longer term role as an online marketing manager covering all aspects of banner campaign management, SEO, web analytics and gain a strategic understanding of the online marketing landscape.
Your Profile
We are looking for a candidate with the following qualifications:- Several years experience of optimizing PPC campaigns with a proven track record of achieving Lead targets and growing PPC campaigns.
- A Google Ad-Words expert, preferably with certification.
- Experience of Omniture Site Catalyst and Search Centre tools preferred.
- Working knowledge of other bid management tools including Yahoo Search Marketing and Microsoft adCentre expected.
- Strong Web Analytics skills and experience of optimizing campaigns using Google Analytics data
- Excellent Excel and numeracy skills.
- Fluency in multiple languages a bonus, you will be working across multiple language accounts.
- Financial background ideal but not required, though some basic knowledge of Saxo’s products and market would be expected.
We Offer- A chance to join a truly growth-embracing culture, which will commit to helping you grow personally and professionally.
- An opportunity to work as part of a dynamic, very ambitious and, at the same time, informal and pleasant working environment.
- An attractive salary plus benefits package.
Send application |
