By Johan Adam Linneballe
Abstract:
Many Chinese brands are heading for international markets. But how are Chinese brands, story-telling and logos perceived in overseas markets? And how are logos and branding made in the first place in China which has a culture with strong and old symbols, regional cultural diversity and a written language based upon Chinese characters? And the opposite – which foreign brands and logos are easily understood by Chinese consumers? And why? Famous Scandinavian Designer Johan Adam Linneballe will tell about his experiences, observations and his work in China.
About the speaker:
Johan Adam Linneballe
Founder and CEO
Scandinavian Branding A/S
In 1977, Johan Adam Linneballe founded Scandinavian Branding, today one of Denmark's oldest corporate branding companies. Scandinavian Branding focuses on durable branding design. The aim is to design the right name and logo, expressing the values of the company. The work of Scandinavian Branding is based on Nordic values and craftsmanship, and it is currently represented on Design Museum Denmark. These include the logos of AP Pension, DIT, Danske Spil and Sonofon.
In 2002, Scandinavian Branding was invited to China to participate in The Qingdao First International Design Festival. Since then Johan Adam Linneballe has carried several identity design programs in China. In 2006, Johan Adam Linneballe did the logo design for the first Guangzhou Design Week (GZDW) and became Guangzhou Municipal Government’s advisor on annual Design Week in Guangzhou. Each year Johan Adam Linneballe has been invited as First Advisor of GZDW and participated as jury member in several Chinese design competitions in Chengdu, Shanghai and Guangzhou.
In 2002, Johan Adam Linneballe proposed the famous design award INDEX: Design to Improve Life, under the patronage of the Crown Prince. Johan Adam Linneballe is member of The Academy Council of the Royal Academy of Fine Arts and board member of the Designmuseum Danmark, Hovedstadens Forskønnelse and Danish Museum's Associations and Chairman of Friends of Design Museum Danmark.
标志设计: 约翰亚当林伯. Logo design by Johan Adam Linneballe
This lecture is free of charge. Please sign up using the link below. Last day for registration is September 5th 2016.
